- Non-skippable in-stream ads are available on YouTube and Google Maps.
- Non-skippable in-stream ads are six-second ads that show before a video.
- Non-skippable in-stream ads are bought on target CPM through Google Ads.
- Non-skippable in-stream ads complement TV campaigns and incremental reach.
Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
30-second non-skippable Video masthead TrueView for reach TrueView Discovery Download Google Ads Video Certification Exam Answers (PDF)
Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count. Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. Affinity Audiences on YouTube reach people based on operating […]