Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)

What counts as a view-through conversion in a TrueView for action campaign?

User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User sees just an impression of the ad and converts within 24 hours. User clicks on an element of the ad and converts within three days. Download Google Ads […]

What can YouTube Analytics tell you about what people are watching on your client’s channel?

Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)