- Focus, animated shot, the best-case
- Tease/amplify/echo, direct shot, the follow-up
- Wide shot, tight shot, the close-up
- Contrast/context/color, immersive shot, the payoff
Download Google Ads Video Certification Exam Answers (PDF)
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Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
TrueView for reach TrueView for action TrueView in-stream TrueView discovery Download Google Ads Video Certification Exam Answers (PDF)
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?
YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web. YouTube campaigns require no optimization or management. Download Google Ads Video Certification Exam Answers (PDF)
