Which TrueView ad format is billed by CPA?

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]