Which TrueView ad format is billed on a CPM basis?

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

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Which is a tip Google recommends to create an effective bumper ad?

Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)