Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Knowledge GlassComments Off on Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
  • Target conversion share
  • Min cost-per-conversion
  • Target cost-per-conversion
  • Max Conversions

Download Google Ads Video Certification Exam Answers (PDF)

Related Post
Google Ads Video Answers

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

Knowledge Glass

Outstream video ads TrueView in-stream ads Customer Match ads TrueView discovery ads Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Knowledge Glass

Include two different language translations. Edit the video ad to run in under five seconds. Make the call-to-action audible and visible. Re-purpose imagery and video assets. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Knowledge Glass

Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions Download Google Ads Video Certification Exam Answers (PDF)