Google Ads Video Answers

Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

Knowledge GlassComments Off on Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
  • Target cost-per-view
  • Target cost-per-acquisition
  • Enhanced cost-per-click
  • Max Conversions

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

Knowledge Glass

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads can be bought on target CPM or CPD. Non-skippable in-stream ads are six-second ads that show before a video. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

Knowledge Glass

Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Parse data, format files, and create reports Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Knowledge Glass

Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)