Match the marketing objective with the TrueView ad format that’s optimized for that objective.

YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?

Lower budget cap Cross-device reach Free Google credits Download Google Ads Video Certification Exam Answers (PDF)

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)