Match the marketing objective with the TrueView ad format that’s optimized for that objective.

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]

Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?

Local inventory ads provide customers with alternative products that match the criteria. Local inventory ads lets local shoppers know that the store has the items they’re looking for. Local inventory ads direct shoppers to better prices for the same products in your ads. Local inventory ads direct shoppers to a physical store location within 40 […]

What can YouTube Analytics tell you about what people are watching on your client’s channel?

Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)