Google Ads Video Answers

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

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  • Custom Affinity
  • Program Candidate
  • Detailed Demographic
  • Determinant List

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Google Ads Video Answers

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

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Custom Affinity audiences In-Market audiences Consumer audiences Qualified audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s a key benefit of TrueView in-stream?

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It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

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Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)