Google Ads Video Answers

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

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  • Custom Affinity
  • Program Candidate
  • Detailed Demographic
  • Determinant List

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Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

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Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

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Call-to-action and Disrupt Connect and Direct ​Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)