- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
TrueView discovery YouTube home feed Video masthead TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)
Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
Capture, act, retarget Tease, amplify, echo Promise, sell, recall Introduce, inform, inspire Download Google Ads Video Certification Exam Answers (PDF)
They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)