- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count. Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. Affinity Audiences on YouTube reach people based on operating […]
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions Download Google Ads Video Certification Exam Answers (PDF)