- Customer Match and Similar Audiences
- Consumer Direct and New audiences
- Ideal Candidate and CRM audiences
- General Purchase and Return audiences
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
Call-to-action and Disrupt Connect and Direct Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)