What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

TrueView for reach Bumper ads Masthead Outstream video Download Google Ads Video Certification Exam Answers (PDF)