- Google Play and Display Pack 360
- Google Lens and Search & Display
- Google Ads and Display & Video 360
- Google Drive and YouTube Premium
A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]
Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses
Advertisers looking to expand their non-brand search campaigns. Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Download Google Ads Video Certification Exam Answers (PDF)
Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?
Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share and cost-per-view Cost-per-click and target return on ad spend Download Google Ads Video Certification Exam Answers (PDF)