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Google Ads Video Answers

For TrueView for action, which three events can make up an online conversion?

April 6, 2020Knowledge GlassComments Off on For TrueView for action, which three events can make up an online conversion?
  • Visits, video downloads, user referrals
  • Likes, subscriptions, user comments
  • Repeat views, engagement time, loads
  • Clicks, video engagement, impressions

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

April 6, 2020Knowledge Glass

7 days 30 days 14 days 45 days Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

April 6, 2020Knowledge Glass

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]

Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

April 6, 2020Knowledge Glass

Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)

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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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