- Visits, video downloads, user referrals
- Likes, subscriptions, user comments
- Repeat views, engagement time, loads
- Clicks, video engagement, impressions
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Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
What can YouTube Analytics tell you about what people are watching on your client’s channel?
Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)
What information can YouTube Analytics provide about where people are watching your videos?
Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)