- Visits, video downloads, user referrals
- Likes, subscriptions, user comments
- Repeat views, engagement time, loads
- Clicks, video engagement, impressions
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Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
She can check the inbound social media report. She can download the referrer category report. She can download the traffic sources report. She can review the sources tied to each click. Download Google Ads Video Certification Exam Answers (PDF)
How does an advertiser benefit from using Google Trends?
Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)
Which TrueView ad format is optimized for lift in ad recall?
TrueView for action TrueView in-stream TrueView discovery TrueView for reach Download Google Ads Video Certification Exam Answers (PDF)