- Front-load the story arc, focus on framing, and use familiar faces.
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
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Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)
Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)