- Front-load the story arc, focus on framing, and use familiar faces.
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Mobile live streaming Live-action auctions YouTube on TV screens VR 360 Game-console emulation Download Google Ads Video Certification Exam Answers (PDF)
Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
The traffic sources report The audience retention report The device duration report The watch time report Download Google Ads Video Certification Exam Answers (PDF)