- Google Trends can plan an ad campaign by trendspotting and nowcasting.
- Google Trends can browse case studies showing how past ad campaigns have succeeded.
- Google Trends can discover the top questions their target audience is asking.
- Google Trends can validate an idea by asking the audience directly.
Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make decisions about a brand. Download Google Ads Video Certification Exam Answers (PDF)
YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
The watch time report The view retention report The version view report The demographic report Download Google Ads Video Certification Exam Answers (PDF)
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]