Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

Knowledge GlassComment(0)
  1. People who recently had a baby
  2. People who are subscribed to channels about cars
  3. People who frequent outdoor product stores
  4. People who are searching for dog food on shopping sites
  • Life Event (1)
  • Custom Affinity audiences (2)
  • Consumer Patterns (3)
  • In-Market audiences (4)

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

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Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about Bumper ads?

Knowledge Glass

They’re purchased on a cost-per-view basis. They’re available on YouTube and Google Search. They’re designed for a mobile-first world. They have the lowest CPM among outstream formats. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Knowledge Glass

Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make decisions about a brand. Download Google Ads Video Certification Exam Answers (PDF)

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