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Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

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Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s a key benefit of TrueView in-stream?

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It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)