Consideration Purchase Loyalty Awareness Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?
Purchase Loyalty Awareness Consideration Download Google Ads Measurement Certification Exam Answers (PDF)
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)
A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?
Google My Business Reviews Google My Business Services Google My Business Insights Google My Business Info Download Google Ads Measurement Certification Exam Answers (PDF)
After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?
In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab, under the Conversions column Download Google Ads Measurement Certification Exam Answers (PDF)
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)
Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between the <\head> section, and requires no global site tag installation. Between the tags of a web page, right after the global site tag. Download Google Ads Measurement Certification Exam Answers […]
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)