Google Ads Measurement Answers

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

Sara TaylorComments Off on A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  • The attribution report
  • The conversions report
  • The campaigns report
  • The click analysis report

The correct answer is:

  • The attribution report

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Google Ads Measurement Answers

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

Sara Taylor

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.
Google Ads Measurement Answers

Advertisers can benefit from the power of Google’s AI in what way?

Sara Taylor

Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.
Google Ads Measurement Answers

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

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Broad match Phrase match Negative match Exact match The correct answer is: Broad match