Google Ads Measurement Answers

Why might an advertiser use enhanced conversions for leads?

Sara TaylorComments Off on Why might an advertiser use enhanced conversions for leads?
  • To track sales and events that happen on a website
  • To track sales that happen off a website from website leads
  • To use third-party data to improve their offline lead measurement
  • To improve the measurement of online conversions

The correct answer is:

  • To improve the measurement of online conversions

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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

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Google Ads Measurement Answers

While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

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Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

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It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.