To turn marketing insights into action, what action should you take?

• You should increase the frequency of underperforming ad creatives.
• You should increase investment in an underperforming channel.
• You should focus on the right audience for the message shared in that stage of the buying journey.
• You should shift budgets from well-performing channels to underperforming channels.

The correct answer is:

• You should focus on the right audience for the message shared in that stage of the buying journey.