- You need the navigation report.
- You need the seasonality report.
- You need the time lag report.
- You need the change history report.
The correct answer is:
- You need the time lag report.
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A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]
There are two types of optimization. What are they? Choose two.
Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization
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