Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to set up enhanced conversions for web?
  • Through the Google Ads API for enhanced conversions
  • Through Google Tag Assistant
  • Through Google Analytics Manager
  • Through Google Tag Manager, Google tag, or Google Ads API

The correct answer is:

  • Through Google Tag Manager, Google tag, or Google Ads API

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What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

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You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.
Google Ads Measurement Answers

Google Tag Manager has which of the following two capabilities? Chose two.

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Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface. Google Tag Manager can only be used to deploy and modify third-party tags. Google Tag Manager is a JavaScript framework that’s used to add Google tags […]
Google Ads Measurement Answers

A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

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You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]