Google Ads Measurement Answers

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Sara TaylorComments Off on A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  • You’d know because they filled out an email subscription
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The correct answer is:

  • You’d know because they viewed an online advertisement for a car.

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Google Ads Measurement Answers

If you’re a marketer setting up the value of an online conversion action, what would you do?

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Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]
Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

Sara Taylor

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.
Google Ads Measurement Answers

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Sara Taylor

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality