If you need to pick the two types of optimization, which ones would you choose? Choose two.

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency

In setting up the value of an online conversion action, what should you do?

Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always set it as $1. If the average value of a lead is $20, assign the value as $20. If the average value of a lead is $20, assign the value as $200. The correct answer […]

How should marketers evaluate their campaigns?

Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. The correct […]