If you need to pick the two types of optimization, which ones would you choose? Choose two.

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return. This bidding strategy determines that if a user’s search is likely to generate a conversion with […]

How are view-through conversions counted?

They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view and interact with an ad, then […]

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.