Which of the following describes the number of times a unique user will see an ad over a given time period?

The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), […]

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]

If you need to pick the two types of optimization, which ones would you choose? Choose two.

Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization