A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Why might you want to import Google Analytics conversions to Google Ads?

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids

If you want event-based data as opposed to session-based data, what platform would you use?

You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]