A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

How are incrementality experiments different from A/B experiments?

They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]

The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.

By introducing you to new features and trends across Google By helping to maximize your budget as it improves bidding and keywords By increasing your budget if you select to auto apply to recommendations By increasing the amount of time and effort spent on optimizing campaigns The correct answer is: By introducing you to new […]

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]