A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

The attribution report The conversions report The campaigns report The click analysis report The correct answer is: The attribution report