Google Ads Measurement Answers

How does experimentation contribute to a best-in-class measurement approach?

Sara TaylorComments Off on How does experimentation contribute to a best-in-class measurement approach?
  • Experiments are a way to validate and test insights.
  • Experiments are used to drive a macro budget strategy.
  • Experiments help assign credit across touchpoints.
  • Experiments assist in the collection of multiple data points.

The correct answer is:

  • Experiments are a way to validate and test insights.

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Google Ads Measurement Answers

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

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They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Google Ads Measurement Answers

What’s a benefit of importing Google Analytics conversions to Google Ads?

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The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]
Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

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Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]