What does Google Analytics 4 refer to as interactions on a website or app?

What do marketing mix models show advertisers?

They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate view of performance. They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each […]

Which of the following can be used to describe enhanced conversions for leads?

Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data

A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]