Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara TaylorComments Off on In what way does experimentation help achieve a best-in-class measurement approach?
  • By assisting in the collection of multiple data points
  • By providing a way to validate and test insights
  • By driving a macro budget strategy
  • By helping assign credit across touchpoints

The correct answer is:

  • By providing a way to validate and test insights

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Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Sara Taylor

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Google Ads Measurement Answers

What does it mean when ad campaigns are optimized by Google’s AI?

Sara Taylor

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]
Google Ads Measurement Answers

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Sara Taylor

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.