What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

How does experimentation contribute to a best-in-class measurement approach?

Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.

If a campaign falls short of its target goal, how might it be described?

It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]

To determine how well your Google Ads account is set to perform, what estimate would you use?

You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.