- Uses third-party data
- Requires Google Click Identifier (GCLID) storage
- Requires customer relationship management (CRM) system modification.
- Uses hashed, first-party data
The correct answer is:
- Uses hashed, first-party data
Related Post
If you want event-based data as opposed to session-based data, what platform would you use?
You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.
As a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]
If a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]