- Uses third-party data
- Requires Google Click Identifier (GCLID) storage
- Requires customer relationship management (CRM) system modification.
- Uses hashed, first-party data
The correct answer is:
- Uses hashed, first-party data
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A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]
Which of the following describes the criteria for store visits conversion tracking?
Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. Store visits conversion tracking has no mininum impression or click requirements. Store visits conversion tracking requires sufficient data […]
To determine how well your Google Ads account is set to perform, what estimate would you use?
You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.