Google Ads Measurement Answers

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

  • Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
  • Enhanced conversions for web uses third-party data to improve the accuracy of your conversion
  • Enhanced conversions for web uses third-party data to unlock more powerful bidding.
  • Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

The correct answer is:

  • Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.