Google Ads Measurement Answers

What’s a benefit of importing Google Analytics conversions to Google Ads?

Sara TaylorComments Off on What’s a benefit of importing Google Analytics conversions to Google Ads?
  • The ability to provide Google Ads access to data that helps optimize bids
  • The ability to link accounts in Google Analytics without auto-tagging
  • The ability to let first-party data be sent from websites
  • The ability to view historical data from before the import

The correct answer is:

  • The ability to provide Google Ads access to data that helps optimize bids

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To turn marketing insights into action, what action should you take?

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You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]
Google Ads Measurement Answers

For event-based data instead of session-based data, what platform should you use?

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You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.
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What are three factors that influence conversion volume, along with conversion delay? Choose three.

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Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads