Google Ads Measurement Answers

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.

  • How can you remove those duplicate conversions from the conversion count?
  • By modifying the event tag to capture a unique order ID
  • By toggling off the possible duplicates option at the top of the chart
  • By sorting the data by time and removing duplicate times found on entries
  • By disabling the view-through conversion data column

The correct answer is:

  • By modifying the event tag to capture a unique order ID