What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?

Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car

How would you describe the target ROAS bidding strategy?

It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]

If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?

You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. You’d say that store visits conversion tracking is available for all business types, but only in certain countries. You’d say that store visits conversion tracking has no mininum impression or […]