Which of the following is an example of a Smart Bidding strategy?

What platform uses event-based data instead of session-based data?

Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4 The correct answer is: Google Analytics 4

Incrementality experiments differ from A/B experiments in what way?

By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]

To describe Google Tag Manager, what two capabilities would you choose? Choose two.

You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages. You’d say it allows you to quickly and easily update tags on your website or mobile app from […]