Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara TaylorComments Off on After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
  • It would be calculated by dividing the total conversion value by the total cost of all ad interactions.
  • It would be calculated by dividing the total conversion value by the number in the conversions column.
  • It would be calculated by dividing the total cost by the number in the conversions column.
  • It would be calculated by dividing the number in the conversions column by the total eligible interactions.

The correct answer is:

  • It would be calculated by dividing the total conversion value by the total cost of all ad interactions.

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Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

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They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
Google Ads Measurement Answers

Which of the following is an estimate of how well your Google Ads account is set to perform?

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Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score
Google Ads Measurement Answers

If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

Sara Taylor

You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.