You’re using Google Analytics 4. What would it call interactions on a website or an app?

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web uses Google Analytics to unlock more powerful bidding. Enhanced conversions for web uses third-party data to improve the accuracy of your conversion Enhanced conversions for web uses third-party data to unlock more powerful bidding. Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding. The correct answer is: […]

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]