You’re using Google Analytics 4. What would it call interactions on a website or an app?

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.