You’re using Google Analytics 4. What would it call interactions on a website or an app?

To describe enhanced conversions for leads, what would you say?

You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.

For event-based data instead of session-based data, what platform should you use?

You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.

What’s an example of a campaign that fell short of its target goal?

An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]