Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara TaylorComments Off on What does the term attribution mean when used to describe an advertising-related occurrence?
  • Attribution means determining the cost of each asset used in a marketing campaign.
  • Attribution means determining how much credit to award a client for their referral.
  • Attribution means determining how much credit each step of a process should receive.
  • Attribution means determining how much cost each channel requires.

The correct answer is:

  • Attribution means determining how much credit each step of a process should receive.

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A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

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Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara Taylor

Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive
Google Ads Measurement Answers

Google Tag Manager has which of the following two capabilities? Chose two.

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