Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

Sara TaylorComments Off on A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
  • They should use the seasonality report.
  • They should use the change history report.
  • They should use the time lag report.
  • They should use the navigation report.

The correct answer is:

  • They should use the time lag report.

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Google Ads Measurement Answers

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Google Ads Measurement Answers

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

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