- A marketer would use lead.
- A marketer would use purchase.
- A marketer would use app installs.
- A marketer would use pageview.
The correct answer is:
- A marketer would use lead.
Related Post
What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
In what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]
Incrementality experiments differ from A/B experiments in what way?
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]