Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara TaylorComments Off on How would a digital marketing consultant describe the Google tag to a new advertiser?
  • It’s a tag snippet for Google Shopping that’s needed for tracking.
  • It’s a JavaScript framework, also known as gtag.js.
  • It will replace Tag Manager, which has less accurate data.
  • It’s used to deploy and modify both Google and third-party tags.

The correct answer is:

  • It’s a tag snippet for Google Shopping that’s needed for tracking.

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Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

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They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
Google Ads Measurement Answers

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

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By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number
Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

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Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking tag, like Floodlight. Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. The correct […]