- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
The correct answer is:
- You’d use conversion rate.
Related Post
If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
Engagement rate Reach Impression Frequency The correct answer is: Frequency
What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]
How would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% As a search campaign that had an expected increase in […]