- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
The correct answer is:
- You’d use conversion rate.
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If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match The correct answer is: Broad match
After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]