- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
The correct answer is:
- You’d use conversion rate.
Related Post
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
The attribution report The conversions report The campaigns report The click analysis report The correct answer is: The attribution report
In terms of advertising, what’s attribution?
Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive