- Viewing an online advertisement for a car
- Calling to ask about a test-drive
- Recommending the car on social media
- Filling out an email subscription form
The correct answer is:
- Viewing an online advertisement for a car
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Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
Marketing mix model Conversion lift Smart Bidding Viewable CPM The correct answer is: Marketing mix model
A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match. The correct answer is: They’d choose broad match.
If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]