You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality

What does Google Analytics 4 refer to as interactions on a website or app?

Goal Incident Conversion Event The correct answer is: Event

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.