You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Engagement rate Reach Impression Frequency The correct answer is: Frequency

What report can help show the duration between a user’s first exposure and their subsequent conversion?

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.