You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

To describe enhanced conversions for leads, what would you say?

You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.

A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]