What report can help show the duration between a user’s first exposure and their subsequent conversion?

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report

How would you describe a campaign that fell short of its target goal?

As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% As a search campaign that had an expected increase in […]

If you want to know how well your Google Ads account will perform, what estimate should you use?

You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.