What report can help show the duration between a user’s first exposure and their subsequent conversion?

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

The attribution report The conversions report The campaigns report The click analysis report The correct answer is: The attribution report

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid. It might look at ad auctions, […]