Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. The correct […]
A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site. A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. A view-through conversion action is when there are […]
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.
