If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click The correct answer is: Conversion rate

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]

What’s the correct way to describe enhanced conversions for web?

It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.