If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead

You’re using Google Analytics 4. What would it call interactions on a website or an app?

Goal Conversion Incident Event The correct answer is: Event 🎓 Get all the latest Google Ads Measurement Certification Exam Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car