Google Ads Measurement Answers

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Sara TaylorComments Off on If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
  • Engagement rate
  • Reach
  • Impression
  • Frequency

The correct answer is:

  • Frequency

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Google Ads Measurement Answers

What does Google Analytics 4 refer to as interactions on a website or app?

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Goal Incident Conversion Event The correct answer is: Event
Google Ads Measurement Answers

For event-based data instead of session-based data, what platform should you use?

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You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.
Google Ads Measurement Answers

The conversion date between Google Ads and Google Analytics is different. Why might that be?

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Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]